At LUC, Corporate Social and Environmental Responsibility (CSER) forms a central part of our identity. We actively commit to giving back through volunteering, sharing expertise, and supporting environmental protection initiatives.

Our participation in this river clean-up demonstrates our ongoing commitment to making a positive impact.

Organiser Kate Strong, an ex-triathlon champion, created the Taff Tidy project to raise awareness about river health.

Volunteers, including school children and community groups, collected litter at eight locations for one hour, with official Guinness World Records adjudicators monitoring the event.

The clean-up will provide valuable data for researchers like Dr Numair Masud, a freshwater ecologist from Cardiff University, who will analyse waste samples to measure improvements in water quality.

"We need a collaborative solution, with a mixture of better regulation, enforcement, and education – not something any one organisation can do alone," said Rhian Thomas, NRW's Sustainable Water Manager, highlighting the need for long-term action.

LUC remains proud to contribute to this collective effort and looks forward to continuing our work protecting and enhancing the natural environment.

We believe that through collective action, we can make a meaningful difference to our waterways and the wider environment.